Collections intelligence for distributors who run on Tally and field teams.

Your ledger shows what is overdue. Vasooli shows why it is overdue, who followed up, what was promised, and what action should happen today.

Built for Indian FMCG and distribution businesses

Today's AI Brief

Good morning, Rajesh 👋

Here's what needs your attention today.

₹18.7L

Total Overdue

↑ 12%

128

At Risk Retailers

↑ 16%

32

Promises Due Today

↑ 6%

24

Visits Pending

↓ 8%

Top action for today

Call 12 high-risk retailers with ₹8.2L overdue

View Action List

Collection Priority

View all
1

Sharma Kirana Store

+ 15 days overdue

₹1,24,500

Outstanding

2

Gupta Provision Store

+ 10 days overdue

₹98,300

Outstanding

3

New Modern Store

+ 7 days overdue

₹76,800

Outstanding

4

Patel General Stores

+ 6 days overdue

₹64,200

Outstanding

5

Sai Traders

+ 3 days overdue

₹55,600

Outstanding

Retailer Promise Tracker

View all

Sharma Kirana Store

₹1,24,500

15 May

Gupta Provision Store

₹98,300

14 May

New Modern Store

₹76,800

14 May

Patel General Stores

₹64,200

Today

Sai Traders

₹55,600

12 May

Field Visit Activity

View all

Ravi Kumar visited Sharma Kirana Store

10:15 AM

Payment of ₹12,000 collected (UPI)

10:17 AM

Promise recorded: ₹1,24,500 on 15 May

10:18 AM

Dispute raised: Damaged stock (₹2,400)

10:21 AM

The Problem

Tally shows balances. It doesn't show ground truth from the market.

No visibility into who visited which shop

DateSalesmanRetailer
14 MayRavi KumarSharma Kirana
14 MaySureshGupta Provision
14 MayAmitNew Modern

Delayed payments with no clear reason

Sharma Kirana1,24,500
Gupta Provision98,300
New Modern76,800

Promises and disputes lost in calls and WhatsApp

Bhai, 15th ko kar dunga
Theek hai, note kar liya 👍

Owners react late because execution data is scattered

Overdue increased

₹18.7L

Promise lost 7 days

The Product

One execution layer between your field sales, accounts team, and owner.

1 Salesman App

Log visits, retailers, payments, promises, and disputes from the field.

Visit Activity

Sharma Kirana Store

Today 10:18 AM

Order Request

₹7,400

Payment Promise

₹1,24,500

Raised Dispute

₹2,400

2 Operator Workflow

Verify claims, resolve cases, and track every follow-up.

Damaged stock

Sharma Kirana

₹2,400

Price issue

Gupta Provision

₹1,750

Short delivery

New Modern

₹500

3 Distributor Dashboard

See collection progress, risks, and field execution in one place.

₹72.4L

Collected

₹18.7L

Overdue

4 AI Agents

Turn raw field activity into daily briefs, risk alerts, and action lists.

AI Suggestions

Call 12 high-risk retailers8.2L
Follow up on 32 promises6.4L
Resolve 8 disputes1.9L

How It Works

An AI execution loop for collections.

1

Capture field data

visits, promises, disputes, payments

2

Classify issues

payment delays, reasons, disputes

3

Prioritize collections

risk scores and priority lists

4

Brief the owner

today's actions and alerts

AI agents continuously analyze field inputs and account history in the background.

Get Started

Go live in days, not months.

1

Import Tally / history

Bring balances, ledgers, outstanding, and items.

2

Add salesmen and retailers

Add your team, routes and retailer master.

3

Start tracking visits, payments, disputes

Field data starts flowing from day one.

4

Get daily AI briefs and action lists

Owner gets clarity. Team gets direction.

Built For India

Made for how FMCG distribution actually works.

From multi-brand portfolios to cash collections and overdue follow-ups, Vasooli is built for the realities of Indian distribution businesses.

Multi-brand portfolios
Salesmen and beat coverage
Retailer-led collections
Cash and UPI payments
Overdue follow-ups
Owner-led teams

Know what is happening in the market. Recover money faster. Run your team with execution intelligence.

Faster collections

Reduce DSO and increase on-time collections.

₹18.7L

Collected this week

↑ 22% vs last week

Clearer owner visibility

See risks early and act with confidence.

128

At-risk retailers

↑ 18% vs last week

Better sales + accounts coordination

One source of truth for visits, promises, payments, and disputes.

32

Promises due today

↓ 10% vs yesterday

Bring AI-powered execution intelligence to your distribution business.

For Indian FMCG distributors and collection-led teams.